“Emotions shape all activity in adaptive ways. In the absence of emotional markers, decision making is virtually impossible.” — Saver & Damasio (1991)
Websites have come a long way in a short space of time — it’s really quite amazing just how much some of the sites belonging to the last decade’s most established brands have changed from their first iteration.
The human brain processes about 4 billion bits of information per second (most of it unconsciously) and transmits information at 200 miles per hour. You don’t believe me? Look it up.
All this neural activity would consume an enormous amount of energy if we were to be conscious of it all, so in order to save energy — while operating at maximum efficiency — the brain uses inductive reasoning and conditional probability to make sense of the world. In other words, when processing visual information hitting our eyes at 1,000 frames per second, our brain opts to be somewhat “lazy.”