Blog
“Emotions shape all activity in adaptive ways. In the absence of emotional markers, decision making is virtually impossible.” — Saver & Damasio (1991)
First Iteration
Websites have come a long way in a short space of time — it’s really quite amazing just how much some of the sites belonging to the last decade’s most established brands have changed from their first iteration.
The human brain processes about 4 billion bits of information per second (most of it unconsciously) and transmits information at 200 miles per hour. You don’t believe me? Look it up.
Neural Activity
All this neural activity would consume an enormous amount of energy if we were to be conscious of it all, so in order to save energy — while operating at maximum efficiency — the brain uses inductive reasoning and conditional probability to make sense of the world. In other words, when processing visual information hitting our eyes at 1,000 frames per second, our brain opts to be somewhat “lazy.”
It’s not uncommon to finish a website redesign project only to look back and think, “I would have done things differently if I’d known what I know today.”
We’ve All Been There
We’ve all been there. We get excited about a new project, banter with the client, sign contracts, and start mocking up prototypes. Life is looking good, but the project foundations are shaky.
Spend any amount of time working among professional designers and you learn that equating art with design is a surefire way to stir the pot and hear bold statements like:
- “Design is not art. Design has to function.”
- “Art is meant to provoke thought and emotions, but it doesn’t solve problems.”
- “Artists primarily work off instinct, whereas designers employ a methodical, data-driven process.”
eCommerce needs no introduction. It’s spreading at a rapid pace far and wide on every continent through every industry and retail sector — B2C and B2B.
Room to Grow
It’s putting traditional brick-and-mortar retailers out of business left, right, and center and still has plenty of room to grow.