Often, considerable resources and a whopping amount of money are put behind a product that is nevertheless just not living up to expectations.
Warning bells clang, stakeholders panic, and the project is suddenly on life support. When a website or app is not performing as hoped for, it may be time to bring in a UX expert. Why? Industry surveys show that every dollar invested in UX brings a return of between $2 and $100 dollars.
Remember when your mother warned you not to run down the stairs because you could fall and hurt yourself?
The “Laws of Ux”
Or when you held your palm over a candle’s flame and started feeling the burn? The “laws of UX” are similar — they are cause and effect relationships where one event (the cause) makes another event happen (the effect). Whether a designer acknowledges them or not, the “laws” rule and operate — and will affect the effectiveness of a design.
Today’s technology has come a long way from the days of View-Master’s thin cardboard discs containing seven stereoscopic 3D pairs of small color photographs to today’s VR and its close cousin AR.
In fact, thanks to heavy investments from giants like Facebook, Google, Samsung, and many others betting on high-value returns, virtual and augmented reality are finding their way into our newsfeeds more and more frequently.
Take a look at the example prototypes below. These were done in Framer. After this tutorial, you will be able to start creating your own stunning animated prototypes in no time.
The Framer Prototyping
(Please note: This article was written with Framer Classic in mind, an interactive design tool for macOS that is being deprecated in favor of a “more powerful tool”—according to Framer folks— Framer X.)